Lucas Werkmeister Dieter, co-founder and newly appointed Sales and Marketing Director at Inova Health, brings over a decade of experience in finance and green products to the Australian cannabis industry. With a proven track record of leading successful marketing and sales initiatives, he is set to drive Inova Health’s growth in this dynamic and rapidly evolving market.

Before joining Inova Health, Lucas held prominent roles across multiple industries, focusing on sustainable investments and green products. His leadership consistently resulted in double-digit year-over-year growth, demonstrating his ability to deliver strong results in competitive markets.

In his role at Inova Health, Lucas is committed to leveraging his expertise in marketing, sales, and logistics to build a strong market presence. His strategic vision will streamline operations, expand the brand’s reach, and ensure the company capitalizes on the growing demand for high-quality cannabis products in Australia.

As a seasoned program and technology manager with senior leadership experience, I bring a wealth of knowledge in leading complex projects within highly regulated sectors, including government health and banking. My background in product development has equipped me to bring innovative solutions to the market while navigating stringent regulatory landscapes. Over the years, I have honed my skills in driving strategy, managing cross-functional teams, and ensuring compliance to deliver high-quality, secure, and efficient products.

As Chief Product and Operations Officer at InovaHealth, I oversee the entire product lifecycle – from research and development to market launch and continuous improvement. My focus is on ensuring that our products meet the highest standards of safety, efficacy, and compliance while remaining agile within regulatory requirements. I am committed to a customer-centric approach, developing evidence-based medical cannabis solutions that effectively address the needs of both patients and healthcare providers.

As a thought leader in digital transformation and an advocate for patient access to effective treatments, I aim to combine technical expertise with a passion for improving patient outcomes. I am passionate about leveraging technology to streamline operations, optimize supply chains, and enhance product quality, which will be vital as we scale our operations in the evolving medical cannabis market and I look forward to driving our company’s growth and establishing it as a trusted, innovative leader in the medical cannabis industry.

As an entrepreneur with a passion for the cannabis industry, I founded HM Global Imports Pty Ltd to pioneer growth and innovation within this dynamic market. My expertise spans importing, wholesaling, and retailing much needed products in the cannabis industry, and I’m committed to driving sustainable development in this sector. With a deep understanding of regulatory compliance and a strategic approach to business, I collaborate with specialists to navigate the complexities of the industry, ensuring that our products meet the highest standards of quality and safety.

In addition to my work in the cannabis industry, I have a strong background in business development, sales strategy, and building high-performance teams. I have a proven track record of establishing and scaling businesses, and I am focused on fostering growth through strategic partnerships and innovative solutions. My approach is grounded in creating value for both customers and stakeholders, while continuously seeking new opportunities for expansion and impact.

I am currently focused on expanding HM Global Imports’ presence in the Australian market and exploring new avenues for growth through partnerships, strategic investments, and innovative product development. As part of our broader strategy, I am leading the implementation of an integrated business model through InovaHealth, combining the full spectrum of the cannabis supply chain from genetics to patient care. This model is designed to enhance the patient journey by integrating research, treatment, and ongoing support through trusted brands like Green Mart and The Green Box. Our milestones are strategically set to achieve short, medium, and long-term objectives, ensuring a comprehensive approach to patient care and market expansion.